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So the company by buddy co-ops for just launched their website http://www.zaang.com it's a forum site of sorts but there are hundreds of different "worlds" (topics), each with their own forum-esque conversations.
Basically the competition is to have the most followers of your world by April 2, 2010. I've created two worlds one for freestyle skiing (http://www.zaang.com/freestyle) and one for the nba http://www.zaang.com/nba. First place gets an IPad second gets an XBox. The sign-up process is wicked easy and it's actually a pretty legit site with a lot of good stuff on it.