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Need some REAL input on new products

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BryantPhoto
Posts: 1574 - Karma: 891
Hey everyone, I was just asked by R&D of a lib balm company to help them out by getting their products to the younger market, and me being me, figured NS would be a prime place to get ideas. They create lib balms and face chaps for skiing and extreme outdoor sports to protect from the sun and wind. But lets be honest, how many put on sunscreen before skiing? It's very light and nice to the face as well.

What we're looking for is how to reach out and grab the attention of younger people? Such as advertisements, sponsors are in the works, but what can we do to grab your attention. We're trying to come up with a funny name like "Sex Wax," just not as obvious.

So questions for all of you +k to all good answers.
1. Catchy name
2. Color of container(its not a cream but a larger chapstick container that you rub)(maybe neon?)
3. Make the sunblock colored so when applied it, it applies a tint to your skin?
4.Any other suggestions that you may have?

Thanks so much for your help and suggestions as they are extremely appreciated and hopefully will be implemented in the future.
Jan 12 2010 5:06PM
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.frenchy
Posts: 18221 - Karma: 12,319
lip
Jan 12 2010 5:08PM
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jamers
Posts: 1311 - Karma: 164
cant get my goggletan on when im wearing sunblock
but i fuckin love mah chapstick
Jan 12 2010 5:09PM
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BryantPhoto
Posts: 1574 - Karma: 891
Forgot to mention it's supposed to be a full face chap, not just for the lips.
Jan 12 2010 5:10PM
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japollner
Posts: 1699 - Karma: 459
I would skip the make up esque tint...and the neon packaging.

What I would go for is a quality product that speaks sustainability and isnt a million dollars. Kids these days can smell something that is marketed to them, vs made for them.

I think a campaign based around, "This stuff is good for you, and good for the environment" would work. Something that gives back to the environment. I have thought about buying a Rimeknit, and I have a hat sponsor through SASS.

And actually believe what you are touting. Just because a company buys carbon credits to offset production, doesnt make it good. At that point its a marketing ploy to sell shit.

If there is one thing i have learned about the ski industry lately it this:
Doing it just for money = Company going under
Doing it just for the love of the sport = Company going under
Doing it financially responsibly and because you love it = Success
Jan 12 2010 5:15PM
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Candy
Posts: 1051 - Karma: 176
Well you would definitely need to convince me why I would even want it in the first place regardless of what color the tube is, cause it doesn't sound too appealing.
Jan 12 2010 5:16PM
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BryantPhoto
Posts: 1574 - Karma: 891
Thank you very much for your quality advice. Trust me, this company is well known, and works along with the US Ski Team etc... nothing is expensive it's all reasonably priced and nowhere near as expensive at burts bees haha. The idea about the enviroment is a great idea and i'll be sure to offer up. The company does well, they have just realized that they are more geared towards the older outdoors people leaving the younger ones without. They're not trying to make more monetary gains off this.

It's just that if we released another product, the younger market still wouldn't buy it because it would still look like the rest of the products they disregard.
Jan 12 2010 5:21PM
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gabe.
Posts: 1891 - Karma: 47
sex wax is a brand of surf wax so dont use that one
Jan 12 2010 6:10PM
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BroBomb
Posts: 500 - Karma: 1,726
I've got the perfect name for you, but I'm claiming it here in this public forum so you're gonna have to pay me: BroBalm

Awwww yeah son!
Jan 12 2010 6:11PM
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japollner
Posts: 1699 - Karma: 459
Really, the brand needs to reinvent itself. It sucks, but a team of riders might help. and just getting out there and putting on some events would be big for them too.
Jan 12 2010 6:13PM
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McLeod
Posts: 1762 - Karma: 1,582
well you obviously gave it away, it is chapstick brand
Jan 12 2010 6:37PM
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Scott0_robot0
Posts: 3291 - Karma: 212
put a bottle opener on the bottom or it or make a lighter lip balm that would be sick ha
Jan 12 2010 6:46PM
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g.rich
Posts: 247 - Karma: 9
bottle opener would be sick! booty balm, facial freeze, dragon face, groovy grease, and steezy spread were a few names that just popped into my head. neon colors would be good and to get the name out there definitely dish out a ton of stickers of the name or logo bc you can put stickers on your skis, helmet, chairlifts, cars, etc.
Jan 12 2010 7:53PM
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Jimmy.
Posts: 2888 - Karma: 27
lip.
Jan 12 2010 7:56PM
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IHOP
Posts: 2155 - Karma: 19
I think you have to keep in mind that some people view chapstick as a commodity item. That is, I'm not going to go out of my way to buy a certain brand of chapstick. I'm going to go buy whatever chapstick that is next to the checkout line at my grocery store as an impulse buy. I would imagine very few people make special trips somewhere just to pick up chapstick.

But best of luck to you if you decide to follow through with your business.
Jan 12 2010 8:03PM
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gabe.
Posts: 1891 - Karma: 47
u could like go to rail gams and give out samples
Jan 12 2010 8:08PM
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panojibber
Posts: 3382 - Karma: 216
You should try to market it for summer camps and spring skiing. Soooooo many people get the gnarliest sunburns from summer skiing, and a lot of the people still skiing around that time are the diehards and young kids. Worth a shot maybe?
Jan 12 2010 8:16PM
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chicken
Posts: 6843 - Karma: 2,122
you try to get goggle tans?

Jan 12 2010 8:18PM
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3ski6guy0
Posts: 9201 - Karma: 132
anti-herpes
Jan 12 2010 8:57PM
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