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I always wondered about this to, since nke 6.0 has a ski team they should make more than just clothes but it looks like they might step in the game sometime in the future
Nice point on the SB. If you go back to skateboarding's roots, cats actually rocked Nikes because they had the nice flat sole and ankle support and because there wasn't really any skate shoe companies at the time. Why didn't Nike hop on that shit back then and actually be a part of the sport? Probably because skating was just a bunch of rebels and wasn't popular in the mainstream culture. Now, when skating is becoming more comercialized and is blowing up, Nike jumps on it. It's purely a business venture, I don't know how much they really care about the extreme sports.
Now that freestyle skiing is starting to become more popular, and is getting all this mainstream coverage (Dew Tour, X games, etc.) I can see Nike maybe jumping in and making some product. Will they truely care about skiing? Probably not, they are a huge corporation afterall, its all about whether they see skiing as profitable or not.