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Until you've skied in a superpipe you have no clue how gnarly this event will be. Besides, there are events that are more unsafe. I can't think of many features that were higher risk than that ridiculous crossover canyon last year.
Who cares its a side event like moto step up in summer X. It's mostly a fun comp for the athletes and some bragging rights.
And for the people that think its all just for the gomers; who do you think keeps our sport alive? A 150,000 newschoolers? Or several million weekend worriors buying skis and appearal because it looks cool, or that's what the guy that went massive out of the pipe was wearing? Hate on them as you may, but they keep sports alive and they're one of the reasons Action Sports can have pro atheletes that make enough money to make a living doing what they love.