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make it funny. people always like those who make them laugh
taking most of this advice wont get you anything.
dont just hand the guy a video. prepare a resume specifically for the shop. include any results you have in comps, a short video (60 seconds TOPS no filler) and some of your best photos. also includes some goals you have for the upcoming season and let the company know what you feel you can do for them. let them know why its their shop you want to work with, as opposed to other shops. also, let them know what you are looking for from a sponsor. good videos help and all, but you also have to show that you have a head on your shoulders