oh, I miss understood.
I think it's just Tanner representing his sponsors. Red Bull probably pays him a lot of money for him to represent them so he (being part owner of Armada) puts them on the base of his skis in return. I don't think it is any type of cross-brand marketing, I think its just a regular sponsorship deal - like a sticker but worth more.
This is the best picture I could find (but I'm sure you already found it):