I think every movie company has had its prime, and sometimes multiple ones. MSP seems to be aiming their movies at a much broader audience than a level one or a poorboyz movie, and I believe they are accomplishing this. We need companies like this in skiing, and I think MSP has potential to take over W.M.E's place in ski movies. The big one, but from a company that has not lost touch with the sport.
Plus In Deep has Shane's Tribute segment, which made it my top priority for my DVD purchases this year.