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i'm going to go ahead and say it's because more people can relate with air time than jibbing rails. sure, within this community there are a lot of jibbers, but if you look at the industry/sport as a whole - well, rails are there, but getting air has been the number one way of getting a thrill on a pair of skis for... well, ever?
Jibbing is just a smaller niche than getting air (and the trick said person does while flying though the air).