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i think saga started the boutique outerwear catagory, but they probably didnt because im sure there were many brands like saga in the 90s, or 80s. they either blew up huge and lost touch with what was imortant or they dont exist anymore. but i think saga improved outerwear thing geared towards steezy newschool skiing, and a few people hopped on because it seems like a great idea, or they read newschoolers threads about how fuggin sick saga is and thought they could do the same. either way at this point any company that does something like saga is going to be under intense critisisim or mad props for whatever it is that they do.
it is easy to be stoked on an idea displayed to you on the internet, but being stoked on a final product after 100 rough days on it is something else completely. i think things are about to get complex.