Replying to Tattoo Question

So i want to get a tattoo down the side of my torso... Ribcage area-ish basically.
Its going to be like 2 verses of a song, so like 8 lines of text.

I went to get a consultation today and the dude said that getting a tat there hurts like a motherfucker and a lot of people pussy out when he starts doing one there.

Ive never got a tat before so im wondering if anyone has a tattoo there, and if they can give me some sort of idea of how much it actually hurts? compare it to something maybe? (the only thing ive voluntarily done to my body that actually hurt a bit is getting my lip pierced, and it wasnt really that bad, although it only really lasted like 5 seconds...)





tl;dr: how much do tattoos on your rib-area hurt?