Please make your buying decisions this winter carefully!
"Core" is a statement of sincerity. Those shops and brands who are fully invested in our culture are core brands. These are the brands the live and die with the culture.
In this time of intense greed and big brother domination end economic uncertainty . It is more important than every that we all protect the core brands who truly give a fuck about our culture. When you all walk into your local ski shop to buy this winter, remember to give that some thought. The core companies are what fuel and make our culture what is is. Without these heart and sole brands, we risk the fall of our special lifestyle. What make Ski, Snowboard, Surf, and Skate what we are today, is the core shops and companies who build and sell for the love and passion of what we do. Without these brands, we will become nothing more than a collection of sports. Fuck that.
I am not going to name any names, but when you all are making you buying decisions this year remember the brands and local shops who need your support the most, are the brand our culture needs as well.
God bless our Progressive Culture.
Brad Geiger
Jibyard owner founder
