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To be fair with ON3P, this is the first year ON3P has ever been a real
company. Before that it was me making skis in a garage while I was a
full-time premed student in college, and was funded completely by
myself. I didn't exactly have a lot of money and time to promote skiing
and change the industry. And the whole project was something that I
wasn't even trying to heavily promote because, again, it was still just
me making skis by myself. No accountant, lawyer, banker, etc, etc. It
wasn't until we were moving towards making it a legitimate company that
we even started anything similar, and that was around this time last
year.
This industry is unique in that you can approach it in many
different ways. Lots of different business plans can work and it is
cool because it lets lots of different companies find functional niches
in the market.
If you think ON3P wouldn't want to be out there sponsoring events,
sponsoring NS (which we are), and promoting skiing, you would be wrong.
But you can only do so much with what you have, and it all comes down
to money. If I seriously had $50k to put back into skiing, we would do
it. And hopefully in a few years, we will work hard enough to where we
get to that point. But that will be through hard work and sales
revenue, not start up capital. Scary thing is, too, $50k isn't really
that much these days. Well, it is for us, but you would be surprised
how quickly it can be gone.
It is great to see more companies promoting skiing, but if you
think that the CoreUPT's team and ability to promote skiing is a
product of sales revenue and not a huge amount of start up capital, you
would be mistaken. It is all about how your business model plays out
and what you want to do. They wanted to create a totally banger team,
which is not cheap, and they were able to get the start up capital to
do it. That is awesome and not at all easy to do these days (trust me,
I spent almost a year working towards getting ON3P funded), so they
must have had a great business plan and image for their company. And it
seems by all accounts that it is working out. They have one of the best
teams in skiing, without question.
But it is all possible, especailly in their first year, because
they have the cash in the bank to support it. To put stuff in
perspective, ON3P is working with start up capital that is around
1/60th of Armada's inital investment. I am guessing, based upon the
cash going out the door with CoreUPT, they have a similar, sizeable
start up investment.
The point of this isn't too shit on what they are doing or say what
we are doing is better. Without companies like Armada, CoreUPT, etc,
this industry would suck. Every skier and every company, including
ON3P, needs those companies busting their ass to make sure ski movies,
ski contests, and so on happen each year. And to have those companies
in the control of real skiers is the best thing possible.
My point is, though, don't discount the efforts and accomplishments
of the smaller companies who choose to take a different approach to
business. I could have gotten ON3P a much large inital investment,
adding at least a zero to our inital start up amount, but it was
important to me that 1) my employees (who are given the chance to
become part owners of ON3P if they wish to make this a career) and I maintain
as much ownership of this as possible and 2) we work to prove our place
in the indsutry. So we took a different approach, wanting to build up
our brand based upon quality product and progressive shapes and
material use. And I have no qualms saying that I think we have one of
the most progressive, awesome ski lines in the industry in our first
official year as a company.
CoreUPT took a different path in their first year.
And there are a lot of other small companies out there killing it
and doing a lot for the industry, even if it isn't throwing premiers
and hosting ski events.
I guess the final thing I want to say is support skiing. If a
company gets you stoked, buy their stuff. Everyone in this industry
works hard to be sucessful, and while there is a lot of variation in
how we approach our jobs, everyone is in this because they love this
sport. Hopefully people remember that.