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The concept is simple. Go to your local shop and tell them that they should carry LDC. Tell them how sick our gear is or how we are one of the few independent outerwear companies left or how dope we are in general; it doesn't matter what you tell them because if the shop you approach ends up carrying LDC as a direct consequence of your pestering, we'll hook you up with some free outerwear, simple as that.
Just tell your shop to get in contact with us (ie Contact@LethalDescent.com) then send us an email detailing your exploits and if all goes according to plan you'll be getting some fresh outerwear, for free.
Note: Lethal Descent does not condone lying. So don't tell your shop we're the second coming or that we make outerwear that enables you to fly. If you do you will be ineligible for the program. Participating in the Friendly Rep Program does in no way affiliate you with Lethal Descent and implying otherwise will invalidate your entry. For every shop that ends up carrying LDC, only one piece of outerwear will given out (so don't work in groups). The free outerwear awarded will consist of one piece of your choice from our available stock. Also Lethal Descent reserves the right to discontinue the program at any time.