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I'd say that the most important thing for our sport right now is getting into the olympics.
I know some people probably don't care and that's cool. Is there anything more important in terms of getting more worldwide exposure than the olympics?
Also snowboarding still has us beat on the popularity level. I wonder if that can ever change. I know it doesn't matter to most legit kids who just do what they think is fun, but it would be cool if we overtook snowboarding in terms of popularity some day. thoughts comments?