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Why aren't there more team videos in skiing? In every other action sport where athletes have a close relationship with there sponsors there are team videos every year that go on sale either at the end of the season or in the beginning of the next. Take the Baker or Tech 9 videos each year they take their highest level riders and shoot a big very well made movie that shows what each atheleat did that past season. Those movies get people excited about both the riders and the brand benefiting both parties. And they're not only bought by the cult like followers of that particular sport. I bet there are people here who own a skateboarding video who can't name any rider or company other than the one in that video. Big companies like K2, Soloman, Rossignol, hell even CoreUpt should be making movies like that every single year. Last year the only real team movie was by Atomic. But it was only available for free through theirs and other ski community podcasts. That movie should have been made into a DVD and sold in every ski shop that caries Atomic. Most of us have already seen that footage, don't care, or will buy the movie anyway. Free stuff is nice, but it's about time that riders who don't win the X-Games are able to make a good living out of what they've devoted their whole lives to. There shouldn't be such a huge gap between Jon Olsson, and Simon Dumont, and Tom Wallisch.
There may be no money in skiing now but that wasn't always the case. In the 80's skiers made money. Why? because the tourists who have the money to spend were included. And the people who were good were made a spectacle of for them.
Anyway, the point is, team videos are a great way for atheletes to get noticed and companies to make more money. And when companies make more money the riders get paid better and don't have to paint houses all summer long or retire when they get out of college.
