Companies make stuff way in advance.
Typically have to have their product ready to order by SIA/ASR.
ASR that just happened was spring/fall collections for 2010. Then ASR January will be fore 2010/2011 and they have to have all the product testing done by then. SIA isn't till January (or is it february?). Demo days for 2010/2011 skis start in January for retailers...
Totally normal. Although I wouldn't mind seeing pics :)