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I'm a marketing major so stuff like this really interests me. I hear soooo many complaints about the Axe commercial depicting the "double pits to chesty". As much as they think kids on newschoolers are their target market (and I agree), it seems like I've never heard one positive opinion of the commercial on here. I'm wondering, does anybody use Axe? Did anybody used to buy it, but doesn't anymore because they hate the ads so much? Has anybody started using Axe since these ads came out?
I'm thinking the newschoolers community is too informed and knowledgeable about "action sports" and therefor writes the commercial off as completely irrelevant, and almost insulting. Do you guys think it's an effective commercial for kids that aren't as in to certain "action sports" as we all are?
Frankly, I hate them. However, I keep seeing the commercial, so it's obvious to me that Axe hasn't seen the same negative results that I think I have on newschoolers.
I don't know if any of that makes sense to anybody
