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"Just when we thought we could take a breather from Barack Obama's wacky policies, he reached across the Atlantic today to drop another one on us," wrote Sandra Rose at Rightfielders.com. "Naturally, NASCAR fans are outraged."
Car and Driver later pulled the fake story (which estimated savings of $250 million between the manufacturers) and apologized for "going too far" while noting the magazine " has a proud tradition of irreverent editorial and we amplify that each year with our April Fool's Day joke."
The mea culpa wasn't enough for Denny Darnell, who does public relations for Dodge's motor sports program. He wrote in an e-mail that "I've been in this business more than 30 years and I have never seen a story so irresponsible."