Of course it was inevitable that it came up about the reception that Boone got in the early stages on the site. I'll admit though, I don't think I've ever heard someone take it with such a positive attitude! I told him that I was impressed that they stuck to their guns, explained to people what they were all about, and that the perception of Boone has really turned around on the site. He agreed with me, and thought that what better way to have fun with this than a contest?
I'm going to give you an excerpt from a messenger conversaion we had after the lunch about organizing the contest:
"Yo man, wicked meeting up with you at SIA! That idea you had about if people hate your marketing so much, let them do better... Gimmie details...
Well, yeah. I'm the first to admit that we are basically inept when it comes to marketing/advertising our product. Just try to focus on quality ya know?
We want to see what the NS'ers had in mind as great marketing - so we thought it would be fun to do a contest to see who can come up with the best 5-20 second video ad promoting BOONE skis and/or the best banner ad (per NS's specs) promoting BOONE skis.
Lol... I love it so what you gonna give away?
Brand new skis of course! The winner can choose the model of their choice of our remaining 09 park or freeride skis!
Good shit man... Ok lets get 'er going!
Yeah, for sure. I've also enclosed a couple of clips that we made (we work in collaboration with D.O.S. Media and as you probably already know, Bentley Atteberry is our new Team Manager) last October but we thought they sucked so we never used them. So check out what we did goofing around last October so you can see how low we set the bar! We don't take ourselves too seriously so funny and creative stuff is good!"
Courtesy of Newschoolers.com
Courtesy of Newschoolers.com
So there you have it... we're going to leave this thread up, and post your entries either with photos or embedded videos... Erik and the other Boone guys will choose some winners!
Get at it!
