Replying to Under armor: not so bad i guess

when i first heard a couple years ago that UA was getting into the winter sports game, my immediate reaction was to be pissed that they thought they could just come in and be supported by us.  kind of like how snowboarders are hating on 6.0, which i think is lame btw.  when i saw the new front page of ahmet, i was like, seriously NS???  then i saw the background and was more annoyed. 

however, after thinking my immediate reactions through, Ive changed my negative outlook on their participation in our sport. 

-look around NS right now and see how much you see UA stuff.  they have got to be pumping some serious dollars into our site and industry right now. 
-they are prolly giving hibbert a buttload of cash, which i support, cuase he's slaying at his job with them.
-they brought back the career of a fading skier in Da Shlong, they put his fucking face in front of the world in their super bowl ad last year for gods sake
-they clearly care about growing our sport and support its future.  maybe they dont care about freeskiing as much as they care about football, but its nice to see that they at least appreciate our subculture.
-(gasp) their outerwear is actually starting to look pretty dope.