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You cant blame an athlete for trying to maximise their earning capability though
Personally I think it is a good thing. It gets money into the sport which filters down. It gets attention and press. At the end of the day your the only person who choose which skis to buy so it doesnt matter where the hell they came from.
CoreUpt in Tignes has changed the place, their park has been crap for a few years and with CoreUpt bringing their stars to the slopes the park has and will improve tenfold. Which is only good for everyone who goes there like me! ha.
Anyway i know ppl dont like corperations but fucket they are the ppl who waste money in our sport. But there are always too sides to every story.