who cares about all these kids with armadas that suck, so they have some money and want to progress what's the big deal if they want to look good while they do it? when i was growing up every kid on the block had 'air jordans' including myself, and no it didn't make me a better basketball player, or give me false hope about becoming pro. It was just the 'cool' thing to do, and all these kids buying up a ski that they see there skiing heroes on shouldn't be such a surprise.