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What do YOU want to see in Ads

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Line_Skis
Posts: 1989 - Karma: 37,652
This is just a little focus group question for you guys/gals. Obviously we need to promote our brand, products and riders in our ads but what do you guys like to see in ads so they're less annoying, entertaining and make you happy. We have a good amount of ad space on NS and I'm hoping to get some feedback of what styles, messages etc you like.   Discuss.....
Dec 10 2008 4:54PM
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currentwestman
Posts: 3292 - Karma: 330
i liked the one that was like

"your tall"
"your not"
"i love you"
"don't say that"

with LJ and some one else, i forget. maybe will wesson?
Dec 10 2008 5:12PM
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KarmaInitiative
Posts: 2028 - Karma: 174
sexy girls
Dec 10 2008 5:32PM
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jedi.Jim
Posts: 1133 - Karma: 13
I like to see what happens behind the scenes/real life of the athletes and people who make the skis. It's important to me to know that the people behind the skis are chill and want to help you, and not just sell their products. If you could somehow put that into an advertisement I would like it, as much as I don't like advertising.
Dec 10 2008 7:01PM
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nkinsman10
Posts: 1088 - Karma: 45
ones that relate to skiing...
Dec 10 2008 7:47PM
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yellav
Posts: 10056 - Karma: 1,217
your ads seriously rock dont change them at all please
Dec 10 2008 9:24PM
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Ryno
Posts: 31125 - Karma: 336
I know its going to sound cheesey coming from me but IMO you guys should team up with NS more and do more contests to give away some gear. Don't lump all the prizes into a winner-takes-all-draw though, spread the wealth around a little and get everyone stoked on the brand.
Dec 10 2008 10:48PM
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[bryan]
Posts: 483 - Karma: 26
hot frickin chicks
Dec 11 2008 1:29AM
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skodeo7
Posts: 14949 - Karma: 9,234
Honestly--not trying to be a kiss ass or anything--but I've always thought Line's ads are some of the best on NS if not the best.
Dec 11 2008 9:18AM
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Balto
Posts: 25985 - Karma: 4,404
i would like to see some ads with eric in them. maybe something like him doing a painting with a pair of skis next to him
Dec 11 2008 11:53AM
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ECfreeski3
Posts: 12019 - Karma: 126
i cant tell if youre being sarcastic, but (not to be a douche but) we've seen that like 15 times in the last 8 years
Dec 11 2008 12:42PM
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Rogge
Posts: 5773 - Karma: 3,930
to be honest, the Line ads are the only ones that interest me because they usually lead to an interesting story. I feel like your approach to NS advertising is simply a different way of managing a team update. You make a cool little flash ad with a catchy slogan ("LJ Wins CASH" or whatever) and then I click the ad because I'm interested in seeing the story. Occasionally, I'll poke around and say, "Gee, I wish I knew someone at Line that could hook me up with a pair of skis, JOSH" and then I'll go about my day.


Oh, and just kidding about the "pair of skis" part...

...unless you want to send me a pair because you know I'll rock Line harder than any other member of the media, JOSH! If that's the case then go right ahead!

:-)
Dec 11 2008 1:15PM
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Fish_Sandwich.
Posts: 9108 - Karma: 16
Ya, this.
Dec 11 2008 6:51PM
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SHastatahoe
Posts: 3414 - Karma: 20
Do what you are doing, but unexpected cuts to hot females shaking their ass' dripping in champagne could'nt hurt.  Just throwing it out there.
Dec 11 2008 8:22PM
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inactive
Posts: 4772 - Karma: 97
i agree
Dec 11 2008 8:31PM
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rj.
Posts: 3323 - Karma: 28
ya, i agree
Dec 11 2008 8:31PM
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no_steeze
Posts: 23992 - Karma: 4,272
please don't change them, i love the line ads, it's the rossi ad that needs to change.............
they're so random and funny and they always lead to good stories
Dec 11 2008 8:44PM
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Pippin
Posts: 4846 - Karma: 661
Haha you so would..

I like how you guys gave respect to LJ after his win at RtoR which was pretty cool, i really don't you guys have problems with marketing, just keep doing what you are doing.
Dec 11 2008 8:50PM
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Peter.
Posts: 23796 - Karma: 13,014
+1
Dec 11 2008 9:22PM
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Chronic_
Posts: 1730 - Karma: 1,602
if you guys could improve your marketing technique anymore everyone else would go out of business. but that wouldnt be good. so just keep doin what your doing haha
Dec 11 2008 10:33PM
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Static
Posts: 8553 - Karma: 4,089
take a hint from boone and sex em' up
Dec 12 2008 5:18AM
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eurotune2
Posts: 1450 - Karma: 10
i think you guys are doing an awesome job with your ads already, but if there could be more of something it would be the above... showing some people involved with the design/production etc.


and by the way its awesome how you guys come right to the center of your sales to ask our opinions and get our feedback, major props keep it up

...i sound like such a kiss ass ha ha
Dec 12 2008 1:22PM
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mellifluous
Posts: 1682 - Karma: 68
hahah yeah that one was entertaining
Dec 12 2008 4:22PM
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MAC.D
Posts: 5654 - Karma: 344
i double agree
Dec 13 2008 6:33PM
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mBall
Posts: 1690 - Karma: 2,827
I really think that when your advertising a ski you can see good clips of it in action and people having fun on it.... you guys already do it so yeah....
Dec 14 2008 1:53AM
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Coter
Posts: 659 - Karma: 31
I personally believe what if you have some type of promotion in the ad will always attract customers...

EX: Win a pair of LINE skis...35% off...Free Tishirt..Free hoodie..etc..you get my drift...

I am a marketing student..accentives and promotions will always attract the customers..we all want free stuff..or atleast try..these ads will promote people to view the LINESKIS website..and then they will see the fair price of sks..apparel etc..on the site..


i think this will give you more website views, hits which can generate more advertising which = more profit..

Lates, thats my $0.02
Pav
Dec 14 2008 4:15AM
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tomahawk
Posts: 2006 - Karma: 53
NUDIES!!  or free bees and mad discount specials.
Dec 14 2008 9:35AM
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~Joe~
Posts: 2631 - Karma: 57
BEWBS!!!!!!! Bright colors, good photos, discounts, specials, bulk orders and more bewbs
Dec 14 2008 4:57PM
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cashdebt
Posts: 2383 - Karma: 349
ya. The free stickers from level interested me and thus i clicked
Dec 16 2008 10:16PM
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QuazBotch
Posts: 3909 - Karma: 223
Demo day dates! I've been to your website and read all about the skis. I've seen videos of pros doing all kinds of sick stuff with them. I've been to my local store but they don't carry Line or demo twintips or whatever. How else are you going to get me to drop $600 on Elizabeths if I'm still hesitating? Tell me when I can try them out!

I'm pretty sure you can target certain regions through whatever ad network NS is using. Take advantage of that, and see if you can target ads promoting demo day dates at a resort to the region surrounding it.
Dec 17 2008 11:04AM
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CoolioDude
Posts: 907 - Karma: 57
naked bitchess
Dec 18 2008 1:36PM
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MatRich
Posts: 4789 - Karma: 1,813

dont go check out the line website.... I did !

adds like that rock! I love the sarcasm and just funny things get my attention. line is the only add I enjoy and actualy click on because their so damm fresh. its not any bullshit like putting a cute animal or hot girl... no slogans just good advertising and of corse a good product.. line keep on keepin on

Dec 23 2008 10:56AM
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Rogge
Posts: 5773 - Karma: 3,930
Fo Sho!


Jay Lev, come back to West Mountain. You were on the front page of the Post Star's Sports Section rippin' up ski boards. Bring the pain!
Dec 23 2008 11:02AM
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bananas
Posts: 1419 - Karma: 158

claim lol

awww f*** i lost the game!

Dec 26 2008 9:49AM
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