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Thanks for the hate guys. Yeah, not all pics turn out great. the name "Boone" was chosen for three reasons:
1. All the other inde lables are trying to have trendy names which is cool - but sometimes leads to confusion. ie: Movement vs. Moment In addition, we feel, what's in a name anyway? It's really about the quality of the product. Our skis may not be the most innovative in the world - but that is primarily because we aren't testing strange new shapes on our customers. We are offering a quality product that is extremely light, strong, and durable. We also give our pride ourselves on excellent customer service.
2. You don't have to pay to trademark a surname. this is a big cost reduction.
3. We wanted to pay respect (while by no means making comparisons) to the longstanding ski companies like Rossignol, Elan, Head, etc who followed the same naming pattern.
That's about it. Go ahead and hate and hate. We appreciate the press. Thanks.