Replying to At what point is sponsorhip not worth it?

So, I'm currently with this small company.  Last year was great, except some of the other riders abused their privileges, so this year we're all getting new contracts.  Pretty much, us team members are going to be doing lots of video blog/ photo blogs/ tent events/ competitions for only one outfit this year... picked out by the marketing director.  The biggest issue, is that I don't think the owner and marketing director really get freeriding (there are skiers and riders) or the industry (they're ex-racers who don't do what all of us do).  As kind of the girl on the team who organizes everything... is all that work really worth it for one outfit?

I've been sponsored for years now (mostly as a telemarker), and I"m totally willing to put in my share and more... if I feel that my company has my back.  I don't feel like this one does.