my answers to this question werent implying directly to baddieblue....it was my thoughts in general with everything dealing with this issue....SamCaylor....i consider myself pretty professional, considering ive been a tech/sales in the industry for quite a while now.... not to mention that this is what i go to school for (SAM), along with a business major. actually, i had a rep offer about a month ago. which i wont disclose from who for various reasons. i declined, being in my school position as of now. but i know my shit.
if u read my second post a little more, its dealing with my opinions on these rider based companies....not strictly describing the qualities of thier products, though it probably the biggest factor in the success of these companies.
of these companies: which ever ends up surviving in the long run, is probably going to end up in the same boat as all the super companies (rossi, k2, etc.) that is if they play thier cards right. they are probably going to have to manufacture skis other than twins, or have some absoulutly kickass merchandise (softgoods) division just to stay alive in the industry.
you look at percentages of cash flow and sales generation in the industry: give-or-take, about 7-8 percent of ALL cash is in the ski equipment/retail insutry, period. thats skis, boards(all hardgoods) and jackets, gloves, accesories, etc(all softgoods)-that % is at most.....so you break that down.....how many of all ski/snowboard/ sales in TOTAL are those of twintips???? not much, under 1 percent! thats a damn small percentage of ALL the money being generated in the entire ski industry goes to twintip sales......now, would you want to have a sole, twintip manufacturing market in the industry??? hell ya you would! so would i! but would i think about manufacturing or merchandising other things through my company?? yes, just to keep that business alive. you see Line doing that right now. they are paying Blizzard to manufacture thier non-twin ski. sell out?? yes and no. smart, definetly! they took a rough blow on the pocketbook with the binding, but that was probably the smartest move they made since starting the company. they will stay alive in my opinion. if they maintain or improve everything in a whole in other areas.
also, the ski industry is very small. it doesnt seem like it, but it is. in the last few years, annual revenue for the world ski industy was closest to that of Disney's film/movie division. not really all that much cash flow.
once again, i hope all these rider-based companies make it. best of luck to them. but they need to make some tough and up in coming decisions to possibly keep alive in the not so distant future.
all of this relys on outside influences also of course. marketing, trends, and shit, if freeskiing explodes on the level boarding did in the early 90s. they are set.
thats my intent.
MIDWESTSKIER
suomi@midwestskier.com
CASANOVA FREERIDE
Casanova's Ski and Board Shop
601 Apache Dr.
Wakefield, MI 49968
(906) 224-3231
who's kiddin' who?