Coreupt

Colby's new pro model looks so dope

doesnt matter if they have the best team in skiing, unless the capture a huge part of the market in the next 3 years the company is pretty likely to fail

They have theyre work cut out for them, there can't be a huge market for re-branded dynastar for long.

Dynastar's are way doper....mine as well support dynastar, cause there just rippin off dynastar's Trouble. THE BEST SKI EVER MADE.

MINUS WHALE

it would appear there was a huge market for re-branded rossignol when armada launched the AR5.

this is everything Armada did down to a "T"
Step 1:
Build hype
-show ski held by top name athlete
(armada did it with their original team)

Step 2:
Create ski
-put a proven ski to market
(armada did it with the scratch. coreupt is taking it further with a binding)

Step 3:
Hold on for dear life!
-pray to god that your skis hold up
(armada had some severe waranty issues in the first couple years)

Step 4:
Enjoy
-once your brand has achieved a sustainable market share, start having fun with new designs and release new products
(armada went for a couple years with the AR5 and ARV before adding in the T-Hall, JP v. Julien, AR6, ARW, etc...)

Personally I want to see what this company is capable of doing. They have definately built up the hype; regardless of it being good or bad, people are talking about the product and it's in your heads.

Weird. This is what people said about Armada too. hmmm

Pipe_Munky has got it on lock, everything he said is COREect.

Wouldn't you like to see another company like Armada/Line that can deliver us interesting skis that appeal to how and what we ride, skis like the Line Anthem, Armada ARG, etc.

how can you tell what they are focusing on

This is categorically wrong. I'm not going to say they weren't similar, but not only was the basic construction different, but, having owned the original versions of BOTH skis, I can tell you pretty much straight up that they felt pretty different. As different as a TM and a Scratch, for instance.

I don't think i can really pass to much judgement on the company yet, im really interested to see how they grow in the next few seasons though could be big or could be an utter fail

dude, i rode first  batch ar5s and those red scratches and though the dimensions were similar, the materials, flex, and basically everything else was different about the two skis...(the armadas being superior in my opinion)

well then the same applies with coreUPT- same molds as dyna this ear but different materials, different flexes and therefore different characterisitics.

As Iberg already stated in the Coreupt press release, Armadas weren't made by rossi.  Coreupt on the other hand are made by Dynastar, so just because Armada could have unique characteristics doesn't mean Coreupt can or will.

If Coreupt is using different materials/flex/construction in the same dimensions as Dynastars they should come out and say it. Indy companies will usually disclose this type of info.

Maybe I missed something but didnt everyone say that TJ was now on Coreupt? hes not on their website, whats up with that?

armada never used the scratch
they made their own skis from the start

While I'm personally not stoked on CoreUpt at all it appears they are doing something right cause they are creating alot of buzz right now. I've seen like 4 different threads about them today alone thanks to the announcement of adding Colby West. Some people will definitely be getting their skis out of curriosity and the "pro team" factor.

Therse my two cents

but see armada made it work largely because of when it was introduced, when armada was launched there was lots of room for a small indy company to come in, but now with company's like armada, line, 4frnt, moment, etc there is a lot less room for a new company like this. Dont get me wrong, I don't want Coreupt to fail, just saying that times have changed and its harder now

dudes, give it a chance! those TM molds are good shit, thats why they're using them. if i could pick one ski to mold after it would probably be the tm...one of the best flex patterns in my opinion...another company is good..especially when they are solely devoted to creating twin tip skis. anyone that wants to pay park skiers good money is cool with me.

pipe_munky thats the first good thing ive heard come out of your mouth.  except for the part about rossignol and armada thats some straight bullshit right there.  no even close man fuck that. 

The flex doesn't necessarily have anything to do with the mold...

no i know, but i'm pretty sure that mold has the dip from fat to thin like the TM's did, and with that mold design, it would be hard to make something without a soft tip/tail

I think their name is annoying, I mean they put core in their name, which is basically un-core.  Although it could be trying to be ironic which would make them core.  That is all.

i have only one thing to say to this...YOU my friend, have a sick icon

I think what Pipe_Munky ment, was that Armada took the design of the Scratch to model their ski designs from.

I heard Armada had hired some of the rossignol designers at the time, not sure if there is any validity to that thou.

as far as i can tell

xxx ray=dynastar ledgend pro
Hands up=dynastar huge trouble
candide yard=dynastar trouble maker
candide pow=dynastar big trouble
and the newly released urban rise=dynastars cheapest price point ski, the nothing but trouble

do the coreupt skis have diferent construction or just different top sheets

it is funny....but it seems pretty much that all coreupts right now are just dynastars rebounded with the new topsheet.  I highly suspect same construction, definitely same mold, shape, and presses.

an uncharacteristic lack of insight from iggy?
we already know this, they've admitted as much, although i believe they said materials and flex will be different...

Yeah, That was poorly phrased.  Obviously well know that it is the same molds, shapes, and presses.  I guess the point I wanted to add that seemed to get washed out by my poor English skills was that I highly suspect the skis are going to be clones of each other.  I could be proven wrong if the skis show up and obviously flex different, but if it does happen, I will be surprised.  And here is why....



They are releasing the skis that are the exact shape of skis that has been being made for several years now by dynastar.  There is no question that this company has a lot of money behind them (I actually know who the investor is....but don't think that info is supposed to be out).  Lots of money.  You can tell by the team they are assembling.

They have come out and said they will make their own ski shapes next year.  And while ski construction generally stays similar, the flex characteristics are going to come out different on different skis.  So it just seems really strange for me to believe that this new company, with all this money and who obviously is concerned with making money (getting to that in a second), is going to spend time prototyping and making different skis that they will (if they stay truthful to their claim of actually doing their own skis) drop next season.

I don't see the point from a business perspective for them to really do anything by swap the graphics out on these skis because they know kids are going to buy them anyway, regardless of knowing they are basically the same skis you could have gotten from dynastar a few years ago. 

Why change something they know works now when they are going to drop it in less than a year anyway?

And that is what makes it seem like to me this company is really jumping the gun to make money.  I know all the companies in the industry have a desire to be financially successful, but this is a company that had the money to put a great team together and definitely had the money to wait a year until they could put out their own skis, not some dynastar knock off, but what are they doing?

Right out of the gate trying to get cash coming in on a ski that you could find for significantly less from the company who originally designed the ski, even from a few years ago.

It makes me wonder what sort of deal they have going on with dynastar, because it seems strange that dynastar would just let another company use their exact same shapes and molds to sell a product  like this.  Basically, what does dynastar get out of it?  Must be enough to be financially worth letting this other company basically copy a product, even IF the flex and construction is different.

So to me, coreUPT just sort of seems like they took the easy route and are focused much more on the image of being the most badass company ever (they do have a DAMN good team) instead of being a company who is actually making skis that are unique and that people want (I know people do like the dynastar shapes....but again, these shapes have been available for years).



Hell, even the companies that design their own skis and ship them off to get made in china have done more it seems than CoreUPT has at establishing themself as a legitmate SKI company, not just a marketing machine.



So yeah, I will get off my soapbox and that is all I will probably say on the matter. 

and do remember, I don't know everything ;).  i just feel, from what coreupt has done thus far, they are not exactly concerned with getting great skis out to people just yet.  unless the trouble maker is the best ski ever.

Preach it Iggy. Couldn't have said it better myself.

you couldnt possibly be talking about FKS bindings, could you? i know that old turntables were look/rossi but nowadays look/rossi/dynastar are all the same.

^ PX style

eff them.

Guys I have to lay something down here that has really been annoying me about this thing.

When you look at a picture of something on the internet, you have absolutely no way of telling the exact technical specifications.

Like come on... sure we can all say it looks *LIKE* something else, but in no way is this enough information for you to make a final decision. I mean come on... if we took pictures of every ski out there with a white topsheet, do you think you'd correctly guess exactly which mould each one was pressed in?

We need facts before we start blowing up with rumours assumed to be true... I mean the whole rossi/armada thing isn't true, it was just a rumour.

So lets make sure to work a bit harder to get our facts straight, or at least when we say it *is* a troublemaker change that to the fact that you *think* it *might* be a troublemaker.

i do agree with this for sure for most stuff on here so......

I think the coreupt skis might be made in the exact same molds and press as some dynastar skis. I don't know with 100% certainty. =)

Regardless of whether COREupt's skis are similar to dynastars or exact replicas, they have taken a conservative route with the designs that have kept costs down, but probably more importantly, allowed them to produce a large number of skis in their first year. Likely with decent or good durability, basing them on (or straight up using) a proven ski. It seems like you'll be able to get your hands on a pair of COREupts much easier than a pair of Bluehouses or Bro Models or maybe even the Moment/Liberty/9thwards of the world.

They are taking a similar path that Armada did when they started out. I'm not going to say re-branded skis, but again, proven designs with a powerful team. A lot has changed since Armada came on the scene, and I'd guess that there are 3 or 4 times as many ski brands now than there were. Can the same strategy work? I guess we'll wait and see.

In a market that has been flooded with ski brands, maybe the only way for someone new on the scene to make a name for themselves is to flood the market with volume. It has been how many years since Liberty and 9thward have been out, and I can count the number of pairs of those skis I've seen in shops or on the hill on 2 hands. Seriously. And I ski at Whistler and see a lot of skis, but surpisingly not many of those.

Can any really say that the design dumont has for his ski is revolutionary? Probably not, it's very similar to the 1080 (or whatever they are calling it these days) and they sell a lot of both. Same goes for Jon's pro model. Same with Trouble Makers and AR6s. They are widely available proven designs and you see them everywhere, if COREupt can establish the same thing, they can afford to create a gazillion prototypes to deliver to their athletes for testing for future models and not worry about what they are going to put to market. It will give them time to perfect any future pro models, while still have a large market exposure. If you have the money and backing to do what COREupt is doing, I think this is a pretty good strategy. I think they'll be successful and I think they will take market share not only from the indies, but the big guys as well.

that first year the AR5s were out ..everyone i say in like april were either the persons second pair or about to explode.
buutt it didn't matter cause it was the same ski tanner and Jf were riding and you looked super cool.
and we all know that's all that counts.

'm not against making money from a sport that you love, but I feel like these guys bring nothing but new graphics and marketing hype to the table at the moment. Coreupt, for better or for worse, is in skiing to make money, as much as they can.

Whatever their business plan, whoever their riders are, however well they do, they still won't care about skiing beyond how much money they can make.

I would like to see a video of their execs skiing, or meet them and see how genuinely stoked they are about the product offering and where the company is going.

When ski companies stop focusing on fall lines for bottom lines, the things that make skiing special are snuffed out.

I'm excited to try their skis.

excellent post veteran, certainly a well structured thought process of yours.

to the guy questioning the coreUPT execs, (and in the spirit advocated by Bishop), i THINK the actual execs are serious skiing personalities (e.g. guerlain chicherit- you don't get much more serious than that), and that they will have a fairly free hand to run things how they like- i believe the guys writing the cheques are taking a bit of a back seat. like i said, my assessment isn't based on a whole lot of fact, but that is my understanding of what is happening.

this is my understanding too.

I think that everyone here is jumping to conclusions.  Just because the ski has the same dimensions, does not in any way mean it is a carbon copy of another ski.

Im all set w/ 78mm underfoot skis!!!

No one should compare Armada to Coreupt in this way.  Let me explain to everyone here what Armada did in a nut shell.  A bunch of the best pros in the world had just made a break through after years of work and hade a few of the big ski brands making this new twin tip ski.  The pros that would later go on to start Armada came up with the idea of starting their own company so that it would not be so hard to get the main stream companies to produce the skis they wanted.  And then the first "twin tip" ski company was born.  Sorry line, you were still making ski boards then, nothing on line, I love them and own their skis, but Armada was the first twin tip specific brand.  Bla bla bla Today Coreupt Does this in the reverse order.  First the company is started, then they select and buy their riders, then they decide to make the skis.  I personally have nothing against any ski brands including coreupt.  I just hate it when people are saying "they are just like Armada".

i wouldnt call taking a rossi/look heel piece and putting their name/logo on it a step further in the ski market. its like 4frnt and the deadbolt bindings when vist made them. supposively 4frnt was doing research and testing for 3 years on them. im pretty sure that vist made those bindings before and im pretty sure that the deadbolt binding was the exact same as the regular vist