dude, the only reason msp gets all that attention is because theyr fucking rich. in case u havent noticed, they also produce the massive mtb sieries new world disorder, which has like 8 or 9 installments. they can afford to shoot everything they want from a heli or a hovercraft or a sattelite with blu-ray hd 40mm panavision cameras. imagine if 4bi9 or Field had that kind of money? The only segments i have seriously been stoked on from msp were rory bushfield in the hit list, the wingsuit part from 7 sunny days, and kaj zackrisson in claim.
also, media that gets recognized is usually not the quality, but the most profitable. all the grammy-award-winning shit has all been heard before, theres not a single artist there who isnt a millionaire by now. The oscars, a bit more integrous, but easily bought. The thng is, it seems like msp is making movies at super hi-quality that cater to the non-skier crowd, which is totally awesome for getting the sport noticed, dont get me wrong, like if a totally non- skier/ snowboarder saw vids of huge 0-spins off cliffs and shifty bio 9s, it would be the same to them as any other trick. how would they know how technical those things are to do without style?
so, all the indie companies, it seems, are making ski movies for skiers, while msp is making ski movies for profit.
"You just had to make a choice, at some point: is it about the art, or the money."