Replying to Skiing is getting huge

How do you own a pair of 4FRNT skis and not know what NS is? A month ago I moved into a house for second year of univ. with a group of buddies and we got to meet our neighbours who were also students. Note we are from southern ontario, we get about a foot of snow a year (well... seems like it) and the hills are just ice sheets. The scene here is far from live. Anyways, it turns out the one neighbour starts talking about skiing. So i ask him if he is on NS and he gives me a blank face and says no... so then im thinkin this guy is some race case or something... so i ask him what he rides and he says a pair of 4FRNT MSPs... I cant get my head around it. I could understand maybe if it was a pair of you know rossis or salomons... but an independant freeskiing company and not knowing the core existance of the growth of the industry? Boggled.