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This belief allows them to feel that sweet self-satisfaction without actually having to solve anything or face any difficult challenges. Because, the only challenge of raising awareness is people not being aware. In a worst case scenario, if you fail someone doesn’t know about the problem. End of story.
What makes this even more appealing for white people is that you can raise “awareness” through expensive dinners, parties, marathons, selling t-shirts, fashion shows, concerts, eating at restaurants and bracelets. In other words, white people just have to keep doing stuff they like, EXCEPT now they can feel better about making a difference.
Raising awareness is also awesome because once you raise awareness to an acceptable, aribtrary level, you can just back off and say “Bam! did my part. Now it’s your turn. Fix it.”
So to summarize - you get all the benefits of helping (self satisfaction, telling other people) but no need for difficult decisions or the ensuing criticism (how do you criticize awareness?). Once again, white people find a way to score that sweet double victory.
Popular things to be aware of: The Environment, Diseases like Cancer and AIDS, Africa, Poverty, Anorexia, Homophobia, Midde School Field Hockey/Lacrosse teams, Drug Rehab, and political prisoners.
While the growth of multi-national corporations can be attributed to a number of complex social, economic and political factors, many white people prefer to take the word of two trusted sources: No Logo and AdBusters.
Published in 2000, No Logo has been responsible for more white person “enlightenment” than any book since the burning of the library at Alexandria. By reading this one magic book, white people are able to get a full grasp on the evils of multi-national corporations and then regurgitate it to friends and family.
Advanced white people will supplement No Logo with a subscription to AdBusters, where they will learn how to subvert corporate culture and return it to the masses. Specifically, this means taking ads and redoing them to give a negative message about a product. Apparently the belief is that when other people see this ad, they will be hit with an epiphany that their entire existence has been a Matrix-style manufactured universe.
If you plan to engage in lengthy conversations or get high with white people it is recommended that you read No Logo or one issue of AdBusters. Failing that, it is acceptable to buy a copy to leave on your coffee table. When white people see it, they will recognize you as someone who can see through the advertising and has a proper perspective on life.
When engaging in a conversation about corporate evils it is important to NEVER, EVER mention Apple Computers, Target or Ikea in the same breath as the companies mentioned earlier. White people prefer to hate corporations that don’t make stuff that they like.
Following these simple steps can help you gain the trust and respect of white people in a relatively short period of time.