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Yo rosski423 -
You probably f'd it up by publically posting the code. I'm not familiar enough with their system or coupon code usage but I can tell you that the ski and snowboard industry as a whole is scared shitless over online retailers driving down the price of products making it so that all the little independent shops go out of business and ultimately brands going out of business too. K2 needs to make sure that all shops sell Hell Bents for MAP (minimum advertised price) and not 10% off that. If the real or "street" price that a shop has to sell every Hell Bent for is 10% less than MAP then the ski industry will disappear like the windsurf industry. How bad is it? Burton has set the bar pretty high and companies like K2 and Line and Armada and Volkl and everyone else who pays attention to Burton's lead are following suit. This winter Burton has demanded to their online dealers that not only can they not sell any of their product for less than MAP but they can't use coupon codes, live chat discounts, private message discount or anything. If you're lucky enough to have a coupon code that works I'd advise you not to repeat it publically.