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Burton gets owned

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neon1peace
Posts: 998 - Karma: -1
If anyone got the newest issue of POWDER mag, turn to page 38 and enjoy. sorry if you dont get POWDER but I couldn't find a link to the article
Aug 16 2008 12:33PM
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saskskier
Posts: 4774 - Karma: 10,005
I enjoyed the article because it was well written and humorous, but not particularly because I agree. I'm not a huge fan of Burton for the same reasons I'm not a huge fan of Salomon, Rossignol, and Dynastar. They all make great products (I have Salomon boots and bindings) but every second person on any hill I go to uses one of these four companies. I enjoy the lost look of confusion from people when they they find out I am using skis from a company they haven't heard of and I love the feeling of individuality I get when I am the only person on the hill riding the skis I am. I have the same feeling about the bikes I ride. There are companies I just won't buy, not because they make poor product, but because the market is saturated with it.
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Aug 17 2008 11:47AM
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Twinjibber77
Posts: 6239 - Karma: 2,354
alright, so some kid in tha burton thread said this:
"1. Burton is privately owned and not a corporation.  Their success does not = walmart."








that is tha dumbest statement i think i have ever read in my entire life
people need to go into this thread an call him out, multiple times
Aug 17 2008 11:49AM
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faux_real
Posts: 984 - Karma: 250
I was referring to thread title--"Burton gets owned," instead of you getting owned. Sorry about the confusion . . .
Aug 17 2008 11:49AM
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vinnyT
Posts: 349 - Karma: 10
exactly what happened in the end of the Wal Mart episode of South Park
Aug 17 2008 12:24PM
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*Nefarious*
Posts: 1072 - Karma: 4,208
"Considering that snowboarders as a demographic are among the wealthiest, freest, most privelaged on the planet, and that your sport and your fortune wouldn't exist without skiing, i think you can find a better cause"

seriously?  shut the fuck up!

Considering that in a lot of ways snowboarding these days has a bigger influence on my skiing than actual skiing, I'm sad to read this article.  I've always thought Burton's proposition for poaching the non-snowboarding resorts was awesome.  It pisses me off so much that there is still such hate and segregation between our 2 sports.  I'm pretty embarassed this article ran in such a sick ski mag. 

ONE LOVE ya'all, we all get off on riding down snow covered slopes with boards on our feet, fuck the hate!
Aug 17 2008 12:36PM
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faux_real
Posts: 984 - Karma: 250
Why would you call me an extremist? Tell me what's wrong with my argument. I'm not blind with "opposal" (sic). I would be willing to entertain the dudes argument if he had one. Look at my post; I actually spent some time thinking through his points. Compare your post to mine. You take some shots, and then you change the subject instead of backing them up.
Aug 17 2008 1:56PM
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tandan83
Posts: 2783 - Karma: 141
This thread is too long  to read every comment, but the article about burton was great.  Almost every person I know refuses to buy burton just because they are so big and just buy all their pros.  That's not to say they don't make quality stuff, but they take out all the little guys in the process. 

thanks powder mag.
Aug 17 2008 2:16PM
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Kevski
Posts: 7056 - Karma: 2,785
You, like many on the Burton forum, need to see that this article wasn't bashing snowboarding in any way at all. It was bashing Burton, the company. I'm sure he wasn't going to deny that skiing is in the same group of privaledged people as snowboarding.

I found the article really entertaining personally. I dislike burton as much as anyone.

As for the ski-only mountains, those resorts have the right to exclude snowboarding. Just like the park-only mountains have the right to exclude racers by not having long groomers meant for carving. Nobody on here has a problem with those hills. Just like momentum doesn't allow snowboarders to ski their park or sign up for their camp. It doesn't matter what dumb excuse they have for keeping it exclusive to skiers, really. I don't have an opinion on the mountains themselves, as I have never skied any of them.
Aug 17 2008 2:53PM
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tride
Posts: 1038 - Karma: 26
What a ridiculous analogy. You are comparing a policy of not allowing certain people to ride in an area where they want to go, to park only hills that allow everyone, but maybe a certain demographic of skiers aren't that into it so they CHOOSE not to ride there.

Of course no one on here has a problem with that, it's a completely different scenario that doesn't compare at all.
Aug 17 2008 3:11PM
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Kevski
Posts: 7056 - Karma: 2,785
Okay, so the park-only hill idea was stupid. I agree. But the ski/snowboard only camps are no different. Whatever, I don't really have much of an opinion on this matter anyways. Doesn't affect me any.
Aug 17 2008 3:22PM
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urbanjib
Posts: 1801 - Karma: 255
BRUTALITY!
Aug 17 2008 3:45PM
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tride
Posts: 1038 - Karma: 26
Well, you are right about the camps. Of course there is still an assumption there, in that you don't know for sure that camps like Momentum don't allow boarders.

Yes it's probably a safe assumption, but for the sake of argument, maybe they would let a snowboarder go to momentum, and the only reason they don't go there is by choice, because momentum don't advertise to that market, or have any snowboard coaches. I've never heard a boarder complain that they tried to sign up for momentum and got denied.

I wonder if momentum has ever thought of marketing to snowboarders, I think now that HN is gone, they are the only big camp that started as a ski camp. COC and Windells are both snowboard camps that opened their doors to skiers.

Interesting...
Aug 17 2008 3:47PM
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Kevski
Posts: 7056 - Karma: 2,785
True. Something to ponder for the ages...
Aug 17 2008 6:07PM
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Aaaron.
Posts: 11817 - Karma: 903
i LOVE burton!!!
Aug 17 2008 7:12PM
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ILoveOhio
Posts: 1793 - Karma: 253
i bought Burton outerwear for cheap and it looks good.  I refuse to buy their boards, bindings, or boots though.
Aug 17 2008 7:21PM
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CooksCorner
Posts: 3939 - Karma: 22
^Shame. Ions are the best boots on the market.
Aug 17 2008 7:35PM
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ColbyV
Posts: 1125 - Karma: 57
props to powder mag for printing that, when i find it i will surely pick up a copy in support to show my appreciation no matter how little buying a magazine does, but i don't feel like getting into this pointless argument about how right or wrong burton (or powder) really is... this is just a well written burn to demonstrate to burton how worthless their contest really was
Aug 17 2008 8:01PM
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mski
Posts: 4791 - Karma: 3,803
wow that was awesome...Im so glad i live 5 minutes from there companies head quarters.Im bound to hear about this from snowboarders in the area. hahaha
Aug 17 2008 8:04PM
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tride
Posts: 1038 - Karma: 26
Actually it was more like a skier sounding like a whiny little bitch, writing an article in a ski magazine to cry about someone organizing a bunch of fun and harmless poaching of some extremely uptight ski resorts with idiotic policies..

It's just embarrassing really....
Aug 17 2008 8:22PM
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SkierX
Posts: 16253 - Karma: 538
Really?

Who is more whiny?

The people so bent out of shape about not having access to 4 resorts out of the what, 200 or more places to ski and ride in North America?

Or the people who find those people's contest to be immature, and pointless?

Option A sounds a lot more embarrassing to me.
Aug 17 2008 9:01PM
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grams.
Posts: 7406 - Karma: 186
Haha yeah I was flipping through today and saw that. Epic. I have to say  that I really enjoyed Powder's latest magazine. The Buyers Guide was meh, but they all seem to be that way.
Aug 17 2008 9:06PM
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MC_POUTINE
Posts: 1380 - Karma: 112
so true. fyi burton owns ronin, anon and red. its a total monopoly.
Aug 17 2008 9:19PM
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tride
Posts: 1038 - Karma: 26
Yes, really.

You know it's funny, I could understand a bunch of uptight old skiers in Bogner turtlenecks sitting around reading that issue of Powder and going "Yes! Great article, that'll show that darn snowboarding punk and his contest to poach our sacred skier-only hills!!"

But I would have expected a much different response from the NS crowd. NSers probably have a lot more in common with the snowboarders who did the poaching, than with the guy who wrote the Powder article preaching about his "hallowed ground" (By the way, it was Hans Ludwig, why don't you write in and ask him if he's ever hit a rail).
Aug 17 2008 9:25PM
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SkierX
Posts: 16253 - Karma: 538
I could care less about common ground. I could care less if boarders were allowed at Alta or not. It doesn't concern me.

A company has the right to choose who can use their product. If you show up at a club that has a dress code wearing ripped jeans and a hoodie, you wouldn't be let in. If you showed up at the country club to play a round wearing a wife-beater, you very well might be denied.

It is those businesses right and choice to not allow you access to their product if they so desire. Just as it's your choice to ski, or your choice to board.

I remember going in the boarder only terrain park when I was younger in the '90s and being yelled at and kicked out. Did it suck? Sure, but in the end it was that ski areas business choice.

I could see being bent out of shape if 95% of ski areas did not allow snowboarding, but it's not that way. There are only .5% that don't allow it, so why care so much about the 4 (actually 3 now), that don't? Does it really matter?
Aug 17 2008 9:33PM
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spliff.Life
Posts: 7847 - Karma: 1,549
bahahahahahahahahaha
Aug 17 2008 9:42PM
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Malcolm
Posts: 15951 - Karma: 9,451

that was amazing

Aug 17 2008 9:42PM
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spliff.Life
Posts: 7847 - Karma: 1,549
im making an account hahahah
Aug 17 2008 9:44PM
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grams.
Posts: 7406 - Karma: 186
Hahahahah. NS takeover anybody?! No wait, that would just be immature and useless...let's do it then!
Aug 17 2008 9:53PM
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tride
Posts: 1038 - Karma: 26
Well then why keep posting?

No need to re-state what you've already said about businesses having the rights to make any stupid decision about who they choose to sell to, we got it the first time.

But whatever, who cares if it's one resort or 50 resorts? The contest was a fun idea and it also made for some funny videos. Some uptight skier journalist crying about it in a big ski magazine just reflects a pouty, lame-ass side of skiing that we could do without.
Aug 17 2008 9:58PM
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the-big-lepowski
Posts: 1212 - Karma: 541
Yeah, I laughed when I read it. Burton, the founding father, the saintly spirit, gets destroyed.  I was glad the rant had some reasons stated too.
Aug 17 2008 11:01PM
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WikiWiki
Posts: 5584 - Karma: 426
i have read that entire issue 3 times- that and i just recieved skiing magazine
Aug 17 2008 11:09PM
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SkierX
Posts: 16253 - Karma: 538
Calling the Kettle black...
Aug 17 2008 11:20PM
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NWFlow
Posts: 1557 - Karma: 61

One issue that hasn't been mentioned is that Alta operates under a National Forest lease.  So while they pay for their rights to the land, its technically public land.  So maybe its not super fair to exlude snowboarders, which are about as close to downhill skiers as you can get (in regards to land use).

Still, it seems to me that the whole "injustice" ploy that snowboarders continue to gripe about is now more about attempting to retain the cool and legitimacy of rebellion from what has largely become the status quo. 

Aug 18 2008 12:22AM
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Funnel
Posts: 7816 - Karma: 1,531
That made my day!  Right on POWDER, RIGHT ON!
Aug 18 2008 2:27AM
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KevinDineen
Posts: 62 - Karma: 10
Hey,

Glad the article is getting some response. You guys are making so good points as to why it was good, and why it sucked, which is partly why we printed it. I'll let you guys continue to argue the validity of it, but want to clear up one misconception:

Jake Burton Carpenter DID NOT invent the snowboard. He was merely one of several pioneers, along with Tom Sims and Dimitrije Milovich who helped commercialize it.
Aug 18 2008 1:15PM
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yourthemannowdog
Posts: 4541 - Karma: 313
[pic]http://media3.guzer.com/pictures/funny_owned_boy.jpg[pic]
Aug 18 2008 2:15PM
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yourthemannowdog
Posts: 4541 - Karma: 313
Click for larger image
Aug 18 2008 2:17PM
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hans_aschim
Posts: 1188 - Karma: 11
omg pwnddd!!one11!!

well done skiing! and fellow hans-named-human
Aug 18 2008 3:29PM
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snowbladesforlife
Posts: 2033 - Karma: -3
When are we going to tackle the real concern: keeping jews off the slopes.
Aug 18 2008 5:28PM
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hey_dude_its_me
Posts: 1403 - Karma: 32
dude, nobody likes you, seriously, you snowblade
Aug 18 2008 5:34PM
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3mania
Posts: 2613 - Karma: 10,361
Jake Burton has tons of cash. He should open a boarder only mountain, then all you ganstas could poach his mountain and make a movie about it. Seriously it's all about money, that's why almost all mountains allow snowboarding. I'm sure Deer Valley and Alta have weighed the pros and cons and think that that it is is to their financial advantage to keep their mountains ski only. 
Aug 18 2008 6:14PM
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tride
Posts: 1038 - Karma: 26
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Aug 18 2008 6:16PM
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Klick_2_klaim
Posts: 3396 - Karma: 25
Burton didnt get owned Pwnd or failed by that.

The poach a mountain deal was pretty neat I think. if 90 year olds dont want to deal with reality anymore, and those mountains do not want to make the kind of potential money they could be making... fuck em.

Do you really think Mr Burton came up with the idea? Or even knows what is happening at his marketing dept? Or if he does, do you think he cares? The company is snowboarding. When you can put out that much product, it doesnt make sense to produce it in north america, or europe. Id way rather have cheap labor producing my product than not be able to sell it because my margins are too tiny. "Hey I paid the guy who presses my skis and smokes weed all day 20 bucks an hour, and the quality control is shit, but whatever, Its american made." fuck that!

Capitalism bitches, get on the train!

Fuck powder magazine... all they do is shit on what we have been trying to do for 9 years now. They spit on the legacy of FREEZE and the growth of NS and Freeskier. They shit on the people out there who are progressing the sport and suck the balls of the guys who didnt change with the times. The whole "hey Tanner, stay out of OUR backcountry!" Ideal they have been putting out for so long makes me sick. If youre a hippy or a psuedo earth lover you probably love powder mag, but me... nah, horrible articles recycled over and over, poor writing and so so pictorials. IMO. But hey, at least theyre recycling right?

I did laugh at what the dood wrote though, but I could see him writing in anger more than jest. And that is just sad. I bet he hasnt been to china, etc to see the factories any of the bulk of the snowsport industries product is made and has no idea whats really going on. He just closes his eyes, and see's 5 year old generic looking asians with no fingers and only one eye assembling snowboards in a sewer facility inland china. Way to go homes! Do the reasearch.

You dont go into business to bother with weirdos and hypocrates like this guy. Go have a nice carve and fuck your hybrid!
Aug 18 2008 6:31PM
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Parker.
Posts: 1637 - Karma: 108
and Hans Ludwig owned jake burton
Aug 18 2008 6:36PM
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montanaskier
Posts: 383 - Karma: 13
hans ludwig bitchslapping burton was a great read.  this thread pretty much sucks.
Aug 19 2008 2:05AM
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NW_Rider
Posts: 2580 - Karma: 314
As a snowboarder, this really sucks to see (the other snowboarders on the other forum, NOT the article posted in Powder Mag). To know that there are snowboarders that are obviously somewhat involved in the culture if they are all chatting online in August about riding and still have this thickskull mentality about the whole skier V snowboarder thing. It makes me curious to know how many snowboarders that are claimin to be "all about the sport" and what not really are, or just following some fad they think is cool and bashin on skiers cuz they think its cool. Seriously what the fuck? If any of them have ever ridin on the mountain through a terrain park, which I would assume they have, (even the BC guys still bomb through the park every now and then) They would now that all the skiers and snowboarders that are throwin down the illist shit are all riding together and gettin stoked off eachother. Even a lot of the begginers who are just learning but have obviously fell in love with the sport(s) are riding together and can see past this bullshit. Fuck, sorry for the rant, but it just disappoints me to see that these two cultures can't get along.
Aug 19 2008 4:05AM
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Twinjibber77
Posts: 6239 - Karma: 2,354
As long as snowboarders don't talk shit bout skiing tha world will be calm in my eyes
- an people on tha burton forums that said skiing is a trend, nope, it won't die, snowboarding on tha other hand is havin a lil' competition from that ski market :]]]
Aug 19 2008 4:00PM
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Pipe_Munky
Posts: 10888 - Karma: 2,184
yeah good job.
umm...you might want to try and edit your opening line as I am pretty sure you do not represent Newschoolers.com
Aug 19 2008 4:18PM
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Kevski
Posts: 7056 - Karma: 2,785
Haha, the guy who posted "it's disc golf, not frisbee golf". Hilarious. Dunno why I found it funny, but I did.
Aug 19 2008 4:44PM
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VT_FLO
Posts: 3806 - Karma: 147
i hate to be the bearer of bad news, but burton is rider owned. they also invented snowboarding. poaching was just a funny way to get stupid rebellious kids to buy burton gear. it was a marketing scheme, nothing more.

on a side note, i ride on k2 gear
Aug 19 2008 4:53PM
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