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Here are the essential details for throwing a good film premier:
1) pick a better movie - seriously, people come out to see well known films
2) promote the shit out of it (people wont come if they don't know)
3) sponsors - free shit makes people come
4) alcohol - the biggest problem is that most bars will not allow underage kids. unfortunately underage kids are the prime audience
5) venue (kinda the same as alcohol)
6) good luck!
i've run a couple film premiers in my time (some blew but some were awesome and went till 3am) mainly on the mtn bike side of things but i think it all applies regardless of the genre.