Energy drinks are taking over man! But how much of the stuff would you say you actually buy, with you know, money?
Being involved with snowsports, there's always free RedBull, Monster, Relentless etc. going round and everyone has a mate who reps the stuff so can get the odd crate every now and again.
Apart from Jagerbombs and Vodbull in bars Id say Ive bought like 4 energy drinks in the last 3 years. There's been times when I'd be having 3-5 free a day regularly and recently we took a Rebull party coach to the Alps where we must have had like 20 each over 24hours.
Is the marketing actually working with the snowsports community to make them buy it or do you think its designed as more of a rub-off effect on other sections of society. I feel we take them for a ride sometimes, not that I mind, they are a useful (yet disgusting) drug. :)