Replying to Ski movies vs skate movies and such

after seeing the atomic skis 44 days trailer on the front page i thought about why there arent more ski companies making vids.  all the big movies are made by production companies and its mostly about who can get the sickest riders in their vids doing the sickest tricks. all the big skate movies on the other hand are mostly done by board companies or shoe companies or something like that, there arent really any matchsticks or poor boyz or level 1s of the skate vid market.  anybody wonder why that is? i think it would be cool if more companies made their own vids cuz it would provide a new way to get a sense of what a company's image is.  it would be sweet to watch a vid with all k2 riders and compare it to a vid made by armada or line or something.  thoughts?