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Founder of T.C. Pharmaceuticals, a producer of energy drinks in
Thailand. Met up with Austrian Dietrich Mateschitz two decades ago and
the two decided to found an energy drink company. Chaleo provided the
beverage formula and his partner contributed the marketing flair. The
result: Red Bull, which now has $4.4 billion in sales and in which they
each own 49%. Son Chalerm, who holds the remaining 2% stake in Red
Bull, owns one of Asia's leading wine producers, Siam Winery, whose
labels include Monsoon Valley and Sabai, an herb-and-wine drink.
