Replying to Skiing Outerwear... Your Thoughts?

Hey Guys,

I work in a shop with 6 other snowboarders and 2 other skiers. I was talking to the boarders about how they thought that skiers wearing snowboarding companies outerwear is "unnacceptable". My argument to that was is you want to get something that isnt really plain and has some cool designs and colors (like airblaster for example), you most likely wont find it from most of the ski outerwear companies. Right now i have Colby West's sunice JFC pro jacket and its sick, but my question is what do you guys think about us wearing snowboarding outwear and is there a ski company out there right now that is making awesome designs and colors.