It looks like you are using an ad blocker. That's okay. Who doesn't? But without advertising revenue, we can't keep making this site awesome. Click the link below for instructions on disabling adblock.
Welcome to the Newschoolers forums! You may read the forums as a guest, however you must be a registered member to post.
Register to become a member today!
To me, it seems like IDEA has caused a lot of people to buy Hellbents or EP Pros. And even just plain old pow skis. Do you think this was planned as sort of an adverisement for K2 and Line. It's a new type of ski and this movie seems to have gotten everyone wanting them. It's a sick movie, none the less.
personally, i wanted EP's since i first saw them, not when i saw Idea, however, Idea did spark the want even more, and like stated ^^^, sponsors and all that junk is indeed used for advertisement. yet in no way was Idea created to be an advertisment.
no, what happened was people realized that reverse camber skis are awesome. Yes, some of it was based on hype, but lots of people would have bought them this year anyways.
People will buy from K2 beore other brands because they are a trusted brand. Not too many companies make reverse camber... not too many people have heard of the other ones (moment, praxis, whatever) and not too many people outside of the newschool market trust line.
obviously, as stated above, people get sponsered for a reason.
i think that IDEA has encouraged people to use rockered skis more in the park, maybe so k2 and line can see whether it catches on before the launch a rockered ski for the park, IDEA was used as more of an experiment than anything else in my opinion