Replying to I want your opinions on ski shops

What would you guys want in a local ski shop? What sort of factors would make you want to go to the shop? What sort of environment would that shop have to have?

I wanna hear everything and anything. From prices to brands and entertainment and services...what does a good shop need for your business?

Remember I'm talking about a local shop in a ski town, perhaps on hill, either way its purpose it to be THE place to go.