Replying to Empire/Target Collabo?

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So this is insane here. The company hasn't even started distributing, let alone have a website yet and it has sold out? Seemed kind of ridiculous to have targets on one of the first pair. Then I realized if they were going to plug target would you do it any other way? Edward scissor hands camera bangers, pretty dirty. Then remembered hearing about Josh Clancy (http://toothjuice.net/) one of the most hardworking, creative and respectable designers getting paid an extremley nice stack of cash for doing design work for Target... Is he a sell out, not at all, just trying to make a living. Perhaps likewise wit Empire. Thoughts on that collabo/gloves?