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Asking what it means, or what i think about it, and what happened to it are two different things.. but here goes..
social responsability to me is what a company, or the government owes the people, or society in general... such as, does a corporation owe anything to the people who work for it? other than pay for their duties? or... do they owe anything to the people who DONT work for it? such as charity funds, or paying extra taxes depending on the size of its capital.
In my opinion, I think all corporations, as well as the government have a social responsability.. for they are the authority, and if you are an authority, and you want to keep that authority, you must keep the people happy. If the people are not happy with the way a corporation, or the government handles things, then there can be a boycott, or overthrow of that authority... its time tested and proven, that the people will rise up i they are not happy.. so yeah. every entity has a social repsponsability.
Social responsibility is voluntary; it is about going above and beyond what is called for by the law(legal responsibility). It involves an idea that it is better to be proactive toward a problem rather than reactive to a problem. Social responsibility means eliminating corrupt, irresponsible or unethical behavior that might bring harm to the community, its people, or the environment before the behavior happens.
.........................wikipedia