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Who else hates the under armour ad as much as i do?
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seriously, come on... it looks like they went outside of their offices in vail or something and just snapped a quick pic. super gay, and let me tell you, nobody would bling out that much under armor like the guy looking "tough" in the ad. seriously, unless the "i-just-stepped-out-of-sports-authority-with-a-$700-bill-on-my-credit-card" look is in, which it isnt, nobody wants to be that gay.
under armor has managed to finnagle its way into other professional sports like football and basketball, but somebody needs to tell them how it is and tell them theyre whole marketing campaign SUCKS!
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that could be the most ignorant comment ever. you sold it before i even heard of it? where did you get that from? especially because if you read the post below i grew up where under armour was created, i played for the same youth football team as the owner, he lives 3 minutes from me and i worked at one of the first stores to sell ua. im not gonna argue about something so stupid as to who know about it first. all i was trying to say is under armour slays it at most shit they do, and yeh its no saga or aeryx but im sure itll function well and be a good jacket.
common though i knew about it first? thats like 3rd grade shit like nah i knew what weed meant before you shit. grow up
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Like just watching the commercial they had on Freeskier T.V. and the add in Freeskier magazine shows how they have no clue about the sport. The skier in the magazine is wearing a hunting camo shirt under his gay coat, military style camo is cool but not hunting camo. How do they expect to sell that crap to us.
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it's a fucking jacket and pants. if you dont like it great but underarmour is not a big deal to anyone except a handful of stupid kids on the internet. also, if you don't like it just cause football players wear it then you're a fucking idiot. Tons of athletes wear UA (or some similar product), such as baseball, track and field, and softball players.
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I say we just straight up boycott them. We don't need them in our industry. We need more Orage's etc. Buy real skiing companies! Not this shit! BOYCOTTTTTTTTTTT
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you guys are taking this waaaay too far.
i was saying the ad is stupid, nothing more.
they may have some not-so-appealing products, but like someone above said, theyre not marketing towards us. theyre marketing towards the weekend skiers from denver and the bay area and what not. they dont need our demographic.
i was merely saying how cheap and slapped together the ad looked. if we ban anything, lets ban Under Armour from placing ads for the next five years, or, until they come up with something that DOESNT look like it was assembled by an 8th grader with photoshop and a couple pictures.
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like hottate said (who happens to be one of the more credible people on ns) dash will be putting input into design and other aspects, im sure in due time some sick shit will come from them.
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they make good stuff. I have a nice under shirt from them, works great for skiing, specially in the BC. warm and dry. and dash is sick.
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starter sports team jackets better watch out.
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under armor sucks all around.
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their offices are in Baltimore. and hold your judgements till next season, the stuff is completely different, and there's one thing under armour does, when they get into a sport they go full on, and actually spend money on it and sponsor events and such; which is something our own large companies slack on. you'll see. i really don't understand all the hate, all they've done is made some simple outerwear that's actually waterproof (cough*siver*cough) and have been making good baselayers.
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orage makes nice stuff, there's no disputing that, but what have they done for the industry besides overcharge for outerwear? huh? they had one event, oh and lets see, they canceled it. thanks orage!
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HAHA yea they are no saga or aeryx...they probably make better quality gear for cheaper! Some of these small outerwear companies make absolutely shit clothing and depend on their "coreness" to sell product. As much as I hate the big corporation, I hate people buying shitty products that are expensive because they are cool even more. The fact of the matter is Under Armor has been sponsoring skiers for years. Jeremy Bloom anyone. SKiers I included have known about the benefits of UA for years, the shit rocks ass as a base layer, and you can buy it anywhere. I wear a thin fucking shirt and a shell and I am never cold, it's amazing. So they are making outerwear now, com'on that orange jacket wouldn't look half bad in black. This isn't a fashion show, and UA does function really well. I guarantee in a year their jackets and pants will be great quality and will function flawlessly. They may never be cool on this site, but I guarantee their product will be legit.
O, also, their stock has treated well so sorry to anyone who missed that. Guess you can't recognize companies aimed for success when you see them.
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I saw the ad and thought about how stupid it looks, and now theres a thread about it so apparently others agree.
The problem is, the ad has a 'tough', 'jock', 'I'm so big and manly I can beat the shit outa you' picture of but in the newschool skiing world, everyone just likes to act chill, relax and have fun. It is a complete opposite of sports like mainly football, but also baseball, basketball, and lacrosse. In sports like those theirs so much pressure, trash talk, and 'tough' attitudes that most skiers see through this and therefore look towards a sport like skiing for plain enjoyment and fun rather than to look tough. And therefore when some dumb 'jock' company tries to break into the newschool skiing market, they end up using the same marketing attitude used in other sport's ads, and eventually fail.
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very well put, however if they change the tough jock appeareance, they might be able to put out a very high quality purchase
im interested in seeing what theyll change to the next couple of years
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they had a banner ad on yahoo, with dash standing behind a football dude and some chick who looks like a figure skater, they all looked like their grandmother died. it was entirely ridiculous.
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under armour's marketing ploys somehow end up working. i don't get it. we sell their stuff, polarmax, and patagonia capilene in the shop i work at. why anyone would buy under armour's spandex nutsack hugging uber-jock clothing over something from patagonia that's way more comfortable and performs better, i really do not know. patagonia's stuff is right on par with under armour's price wise, and patagonia does a ton to preserve the environment with recycling and conservation efforts, which helps to preserve the mountains that we all love to ski in.
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-I think Dash rips, he can support who he wants
-I hate U A and what they support
-I think skiing is a push away from the "tough guy jock sport"
-thats y i love skiing cause its about having fun
-and i hate the tough guy jock sport
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OH ya and under armor is good at what they do, so stay the FUCK away from freesking
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hey guess what idiot? that 'hoodie' is Dash Longe.
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http://www.underarmour.com/mountain/
Seriously, what do they mean by "Undeniable on the Mountain"?
This isn't a game, this is skiing.
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We will see. I have yet to see anything but ads, and nowhere on their site do they explain what the waterproofing is on their jackets.
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Ah the ghey, beating me down.
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i think under armor belongs under my outerwear. hence the name. it should stick to what it's good at, instead of trying to pioneer something that doesn't really need much improvement.
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nothing beats the worst ad ever to appear in freeskier which is of course the gore-tex "brag or bail" ad... that ad sucks so much hahahah! It doesnt matter though those dudes make bank on that shit!!!
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