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Outerwear Brands to Carry in Store
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Ok, here's the lowdown. I'm looking for a little help.
I manage a small sports shop in a small town. We have two other shops we are in direct competition with. In the most part, these individual shops are able to survive because we each carry our own individual brands which suit our "typical customer".
The shop I work at specializes in skiing, leaning more towards backcountry gear. We carry outerwear like Arc'teryx, Mountain Hardwear, Marmot and OR. We have, in the past, carried Orage and Siver Cartel.
Shop #2 specializes in boarding, particularly higher end gear. For outerwear, they carry Burton and Forum's brands.
Shop #3 carries everything from hockey to golf, but their outerwear sits more in the "affordable/functional" range carrying brands like the North Face and Bonfire.
Basically, we're looking to continue to cater to skiers but we've been losing out when it comes to outerwear. Our brands fit our customers that are out in the backcountry, or our customers who can afford to spend the big $$ on an Arc'teryx jacket. We want to cater a bit more to the younger crowd, while still staying true to providing functional outerwear.
We decided not to go with Helly Hansen, and we used to carry Orage. Who else is there out there that we can consider carrying?
I'm thinking ScottUSA, Sessions, and similar brands to those. I like Orage, but we stopped carrying them because retail prices for Orage are too close to Arc'teryx when with Arc'teryx you get high quality Goretex and lifetime warranty.
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arc'teryx is amazing quality but yeah..expensive... sessions and Helly Hansen i think would be good companys...if your just looking for clothes and stuff Nomis is the dopest snowboarding stuff ever...
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686 is pretty cheap for the quality of the stuff, and its nice looking...sometimes
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i wear sessions outerwear and love it, it looks great and is very affordable, i would sell that.
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think twice about passing over helly hansen, they make very high quality stuff.
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Yeah i was just about to say helly hansen, great quality stuff that also looks great. sunice maybe, that should be so hot this year.
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predator wear would be sweet. Oakley too.
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good call, knew i was forgetting something
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obermeyer, sessions, oakley and bring back orage
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sessions and bonfire make the most affordable yet functional stuff in my opinion. I would also consider carrying Oakley's low end stuff - lots of folks don't care that a jacket is only 5K if it has decent style and they are just your typical groomers folks. Seriously, check the sessions and bonfire gear - pretty good style, overall they are well made, and don't cost a ton. I've got to say though, carrying a few burton items couldn't hurt you, if you are trying to help your shop
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unless you carry high end oakley, their stuff is crap. and seeing as how your shop caters to people who spend a lot of time in the BC, low end oakley is not going to cut it. definitely check out obermeyer, the shop i work in did pretty well with them last year. also, helly stuff is sick, and orage brought their prices down into normal territory for this year, so i wouldnt rule them out just yet.
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Definetly Helly Hansen. So nice. And id consider orage. while Arcteryx is in the same price point, its two different markets. Arcteryx is very tech BC, while Orage is just shweet
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I'll pass on the idea of bringing in more Orage to my boss. If their prices really are lower, I'd love to bring more of them in. I bought their last Orage jacket and I bet if I had more I could sell them.
Thanks guys.
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