Replying to Boost Magazine by Skiing

There is an ad in the current Skiing Mag for Boost, a new freeskiing mag. Has anything else ever been more doomed for failure than this? Skiing mag's writing, editing and photos are currently horrible, this can only get worse. They have the same status as inflight magazines in my mind. I am pretty sure they are just a scam for comped lift tickets and hotels. I bet this magazine makes it maybe a year, probably less. Axis was good and that lasted maybe 2 years? With Skiing's current editors this will be more formulaic than a high school newspaper.