Here is something to think about with Nike.
They had not interest in our culture until we offered huge market power. Nike made skate shoes 30 years ago, and quit because the market was not big enough to be worth it. Now we have worked our way to the top of the market base, and they have returned to feed.
All the Stake-Snowboard market is to Nike is money. Nike would have no interest in our culture if large amounts of money was not possible.
If our culture started to decline and was in any kind of trouble, Nike would collect the money they made and go back to focusing on Basketball and Golfballs. It is important to support brands that are emotionally invested in our culture. The brands who who are fully invested. The Brands who live and die with the culture. They are the ones that will do all they can to support its stability and not just try to suck it dry.
I have nothing personal against Nike, and I will check them out when I am looking for some new Basketball shoes. But when it comes to Skate-Snowboard-Ski, I will put my investment elsewhere.
Would you be stoked on Abercrombe and Fitch skate shoes.....Fuck no.....Same thing.
Best of Luck with the Jocks Abercrombe and Nike, but leave us alone.
