i mean the hype is 24/7 this, 24/7 that, and i know i am gonna get bashed pretty bad for this post but just remember, there is more than one movie, and other companies know like plehouse, and i am sure that matchstick will make a good movie, and tgr's trailer to its new ski movie is pretty sick, but really almost everybody is getting hyped up about a 10 second commerical.
not that i am saying its gonna be a bad movie, it probably is gonna be right up there as the best, but there is more than 1 film company.