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http://www.highsnobiety.com/?p=4698#more-4698
"Steff Staple reports about this Helly Hansen
New Era cap. It looks like it that for now this is part of the “Love”
campaign by them and is not hitting stores any time soon. The cap is
all white and feature a nice button application in the back. It also
looks like the cap is out of water resistant material!"