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Crazy Sony paint explosion thing
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haha thats awesome it reminds me of the blue man group
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I want whatever they are selling.
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ya there was no special effects. the bouncy ball ad is really sick to.
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holy cow man insane, it must be like water soluble paint so it washes off when it rains, cuz that would be mad hard to clean up
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Our latest TV ad - featuring massive paint explosions - took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people.
The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!
The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.
Keeping everyone safe was also an important factor. A special kind of non-toxic paint was used that is safe enough to drink (it contains the same thickeners that are sometimes used in soups). It was also completely harmless to the skin.
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man that is incredibly cool
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