Replying to Online Line Pricing

why are all the line skis and shit on online stores marked down from a higher price to the price that is displayed on the line site. does this mean that they will sometime go back to the higher price, or that the online stores are trying to make it look like a sale.
or is it that the price on the line site is the msrp and all the line dealers have to sell it at that, while other stores that aren't 'official' can sell it at the high price?

or am i just thinking way too damn much...