Replying to Poles

I have a question about poles. Why do people buy $60 poles from companies like joystick or armada when they can go out and buy $10 poles from there local shop? What makes joysticks so much better then a normal pole. Is it better material?, does it flex better?, is it not gunna break easy?, or is it just because of the cool checkerboard graphics?

I know armada has there whole "pole system" but why do u need them in seperate parts? How many times do u really break a pole so much tht u need a knew one?

I go to the ski shop and get the cheapest damn poles and they get banged up and they end up crooked by the end of the season. and i get new ones the next year.

If i go and buy $60 poles am i gunna ski better? Is it gunna make any difference?